Software Engineer & Builder
Abdullah Usman
Full-stack platforms, applied systems, and products that hold up in production.
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I build software from the metal up.
Ventures
Two companies, built in parallel.
One studio ships for clients. One house ships its own brand. Both run on the same engineering discipline.
Software studio
Studio One
Founder & Lead Developer
A software studio shipping product platforms, AI workflows, mobile apps, and cloud systems for teams that value engineering judgment as much as delivery speed.
studio.example.com
Product house
Northline
Co-founder
A product house building its own brand platforms — catalog, payments, and content — on the same engineering discipline as client work.
northline.example.com
Selected work
Products and systems with real operating value.
The person behind it
Engineer first. Founder because the work demanded it.
I'm Abdullah Usman, a software engineer and builder working from Lahore, Pakistan. I build software end to end — from product thinking and interface craft to APIs, data, and deployment. The rule behind all of it: ship things that keep working after the demo ends.
- Software studio
- Studio One
- Product house
- Northline
- Education
- BS Computer Science
- Based in
- Lahore, Pakistan
The path
From foundations to companies.
01
2026
Building in public, shipping in production
Independent + studio work
Running product work and client platforms in parallel — refining craft around clarity, speed, and systems that survive contact with users.
02
2025
On-device ML & final-year depth
Applied machine learning
Pushed classifiers to the edge: quantization, native preprocessing, and explainability that does not break the offline path.
03
2024
Founded a product house
Brand + platform
Launched a brand platform alongside engineering studies — payments, catalog, and content owned end to end.
04
2023
Systems foundations
C, data structures, ML coursework
Built the low-level and ML foundation that still shapes how products get designed today.
Connect
Have a problem worth solving?
A platform to build, a model to ship, a system to make fast. If it's hard and worth doing, I want to hear about it.